Sideline for marketing agencies
The retainer renews when the work is visible.
Sideline runs the monthly stream of content, SEO, and campaign requests in one queue, and shows every client the receipts: what you handled, how fast, and where the hours went.
Free concierge migration · No credit card
Marketing retainers churn in the dark
Marketing work has a visibility problem that design work does not: half of what you do each month is invisible by nature. The meta descriptions, the schema fixes, the A/B test variants, the "can you tweak the subject line" at 4pm. It gets done, it works, and at renewal time the client remembers none of it.
So agencies compensate with reporting theater: hours rebuilding decks that prove activity happened. The proof exists, but assembling it costs a day a month and lands as a PDF nobody opens.
Sideline flips the mechanics. Requests flow through one queue all month, hours land on them as they happen, and every client has a live report in their own portal: requests handled, response speed, team activity, hours. The renewal case builds itself while the work gets done.
Run the month, prove the month
Delivery and evidence from the same motion.
A report that argues for the renewal all year
Every client's portal carries a live Insights report: requests handled and completed month by month, average first response time, team activity. Busy clients rarely realize how much you do for them; this shows them continuously, so the renewal meeting starts from your receipts instead of their impressions.
Stop rebuilding the value story every quarter. It is already on their screen.
Insights · Alpine Supply Co.
2h 14m
avg first response
23
requests / month
214
completed all time
activity, last 6 months
Your client sees these numbers in their own portal, all year long.
Time log
client view- Today2h 10m
#846 Product photos
Maya R.
- Today1h 25m
#851 Landing page copy
Dev P.
- Jul 233h 40m
#846 Product photos
Maya R.
- Jul 220h 55m
#839 Menu reprint
Dev P.
Live, plain, and always current. The "what are we paying for?" email stops getting written.
Hours, visible to the client as they happen
The portal's time log shows who worked on what, for how long, in plain terms. When a client can watch the retainer being consumed by real work, "what are we paying for?" never gets asked, let alone answered defensively.
38
closed
148
hours
96
% on time
Know which retainers are profitable
Requests and hours by client, by person, and by period. The account that feels heavy and the account that is heavy are often different accounts; this is how you find out before pricing renewal.
- Maya R. · Today2h 10m
- Dev P. · Yesterday1h 30m
Total on this request4h 25m
Track the fifteen-minute tasks too
A timer on the request itself. The subject-line tweaks and quick pulls are exactly the work that evaporates from timesheets, and across a month they are hundreds of billable minutes per account.
Grace K. · email
can you refresh the homepage hero?
Refresh the homepage hero
#848 · notes.pdf · in the queue, not your inbox
"Can you also..." emails become tracked work
Client asks arrive by email whether you like it or not. In Sideline each one becomes a request with an owner, a priority, and a due date, so scope creep at least happens on the record, where you can see it, bill it, or push back on it.
Which Alpine requests have been sitting more than a week, and who owns them?
Sideline · via connector
- #812 Brand guidelines refresh11 days · Maya R.
- #798 Q3 social templates9 days · Dev P.
Your queue, answerable in plain language, scoped to what you can see.
Ask your whole book of business anythingAI
Connect Claude or ChatGPT and ask "how many hours did we log for Copperleaf last month?" or have Make build a Monday digest of stale requests across every account. Your agency's delivery data becomes context your other tools can use.
Product photos, new colorways
Care about it? Follow it. Done caring? One click stops the emails, actually stops them.
Stakeholders subscribe themselves
The client's CMO can follow the campaign request and stop following the blog-post one, with one click each. Updates reach the people who care without you maintaining a CC list by hand.
Retainer · July
Tidewater Brewing26.5 of 40 hrs
Monthly retainers and prepaid hour blocks
Custom rules on every retainer
Rollover, alerts, and live balances
Your clients see their balance too, if you want them to.
Retainer management
Hours tracked against each client's plan, monthly allowances or prepaid blocks, with rollover and custom rules per client. You always know how much of a retainer is left, and so do they.
When Sideline is not the right tool
Sideline is not a marketing platform: no campaign analytics, no ad reporting, no content calendar with publishing integrations. Your stack keeps those jobs. Sideline is the layer where client asks become tracked, owned, provable work, which is the layer most agencies are running through email today.
Questions we hear from teams like yours
What does the client-facing Insights report actually show?
Lifetime requests submitted and completed, monthly request volume, an activity chart over the last six months, average first response time over the last 90 days, completions this month, and the most active team members on their account. It lives in the client's own portal and stays current all year.
Can clients see the hours we log in real time?
Yes, the portal includes a plain-language time log: who worked on what and for how long, as it happens. Agencies use it to make retainer consumption visible long before an invoice raises the question.
How does Sideline handle scope creep on retainers?
By putting every ask on the record. Emailed requests become tracked items with owners and hours, so the "quick favors" accumulate somewhere visible. Reports then show exactly what each account consumed, which turns the scope conversation from a feeling into a number.
We manage SEO, content, paid, and social for each client. Can one queue handle that?
Yes, custom labels and statuses slice the queue by service line, and filters give each specialist their own view. One client, one queue, many disciplines, and the client sees all of it in one place instead of four thread archives.
Can account managers route work to specialists automatically?
Auto-assignment rules send each client's requests to the right people the moment they land, notified and ready to start. Smart Focus then ranks every specialist's queue by urgency and waiting time, so the morning starts with work, not triage.
Does Sideline replace our reporting stack?
No, and it does not try. Campaign analytics stay in your marketing tools. Sideline proves the operational side of the retainer: what was asked, what was delivered, how fast, and where the hours went, which is the half of the renewal story your analytics cannot tell.
Can we pull Sideline data into our own dashboards or month-end decks?
Yes, through the AI connector: Claude, ChatGPT, Make, or Zapier can read requests, time, and reports, so a scheduled automation can pull last month's hours per client into your reporting workflow. Included on every plan.
How do client stakeholders stay informed without CC chaos?
Anyone can follow the requests they care about and unfollow the ones they do not, and notification emails are clean and actionable. There is also an agency-wide private mode where emails carry no content at all, just who acted on which request with a link into Sideline.
Can white-label freelancers work on client accounts?
Yes. Freelance specialists sign in with their own email, personal contact details stay private, and AI writing keeps replies at your agency's standard. When a campaign ends, access ends with one reversible click.
What happens to the request history if a client leaves and comes back?
Everything stays: requests, threads, files, hours. Win the account back and the entire relationship history is intact, which also makes your case in the win-back conversation.
How is this different from ClickUp or Asana with client guests?
PM tools bolt guests onto software built for internal teams, and clients feel it: permissions to configure, views to learn, noise everywhere. Sideline's client side is a portal with nothing to learn, and the agency side is one queue built for request flow, not project plans. Our ClickUp comparison covers where each wins.
Can we bill retainers through Sideline?
Retainer management is built in: monthly allowances or prepaid hour blocks, custom rules per client, and logged time drawing the balance down automatically. What Sideline does not do yet is send the invoice, so hours and reports export cleanly into whatever you bill with.
What does it cost for an agency with 20 retainer clients?
$49 per month flat on Studio: unlimited clients and requests, 5 team seats included, $9 per extra seat. Client count never changes the price, so the twentieth retainer costs the same as the first.
How fast can we get our accounts moved in?
Free concierge migration, usually inside 24 hours of starting the trial: clients imported, intake form configured, team invited. Your clients receive a magic link and see their queue; no training call needed.
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Make the invisible half of the retainer visible
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