Sideline for white-label & outsourced delivery teams
Invisible is the deliverable.
For teams that produce the work other agencies sell: operate under your partner's brand, at their standard, across every time zone, without provisioning a single company account.
Free concierge migration · No credit card
You were hired to disappear. Your tools were not built for that.
White-label delivery is a straightforward contract: the partner agency owns the relationship and the brand, you own the production. Everyone signed up for that arrangement knowingly, and doing it well is a craft. The trouble is that no software assumes it. Project tools assume one company. Chat tools assume one directory. Email assumes an address that says exactly who you are.
So delivery teams improvise. A partner buys you seats on their Workspace, or you mint alias addresses per account, or your producers keep a mental map of which signature to use for which brand. Every one of those improvisations is an operational tax, and each one is a place a brand slips: a personal Gmail in a reply-all, a signature block from the wrong partner, an offboarded contractor still holding an account nobody revoked.
Sideline treats the arrangement as the normal case instead of the exception. Your people sign in as themselves, the work goes out under the brand it belongs to, access is scoped per partner and ends the moment you say so, and the whole production record stays in your workspace.
Built for delivering under someone else's name
Every mechanic your partner agreements already assume.
The work goes out at your partner's standard
Your producer types a fast, functional note from their own account. What reaches the far end is a polished message carrying the partner's brand and a professional display name, with no personal address and no stray signature. The brand consistency your partner is paying for stops depending on anyone remembering the rules.
Your team wrote it. Their brand said it.
Dragan Petrović · replying to Grace K.
Hi Grace, the updated product photos are ready for your review. Let us know if the teal reads right on your screen.
Your contractor wrote it. Your studio said it.
Reply to Grace K.
Polishwe fix teal photo tomorow morning, send you eod. also banner is almost done i think. ok?
Thanks for the feedback! We're reshooting the teal colorway tomorrow morning and will have the updated photos to you by end of day, with the trade-show banner right behind them.
Same message, your agency's voice. Optional, agency-controlled.
One voice, whatever the time zone or first languageAI
Set the standard once and every reply meets it. Polish fixes grammar, spelling, and tone in a click; Write for me turns a typed fragment into a complete, well-worded update. A brilliant engineer whose English is their third language reads exactly like the partner's best account manager, which is the single most common place white-label delivery gets caught.
How names are shown
Applies everywhere a name appears, in the portal and in every email.
Presentation is a setting, not a habit
Display names follow a rule you configure once, first name and last initial under the right brand, rather than depending on twelve people remembering how to sign off for each account. Consistency you can actually promise in a contract.
Client settings
Auto-assign new requests to
Product photos, new colorways
No triage meeting, no forwarding, nothing waiting to be delegated.
Work routes itself across a distributed team
Auto-assignment sends every incoming request straight to the people who handle that partner, notified and ready to start. No producer triages a queue at the start of their shift, which is how you hold turnaround SLAs across a team spread over three continents.
This person can see
Enforced on the server, not just hidden in the interface.
Each partner is walled off from the others
Scope anyone, including a lead, to named partners: they see those partners' work, files, and reports, and the rest of your business is invisible to them, not filtered behind something they could widen. A lead can only staff the partners they themselves hold, so nobody grants access upward. Agency settings separately decide whether producers can open your partner list or team roster at all. A subcontractor delivering for one partner never learns who else you deliver for, which is usually the most commercially sensitive thing you own.
Your partner list is the asset. Nobody browses it.
Content-free notifications
Keep message content out of email entirely
New message from Grace K. on request #846
View in SidelineBodies, attachments, even titles. Everything stays inside Sideline.
No partner content in personal inboxes
Turn on content-free notifications and emails carry no message bodies, no attachments, not even titles: people get pinged and read the work inside Sideline. Your partners' confidential material never accumulates in the personal Gmail of someone who rolled off the account last spring.
Nothing accumulates in an inbox you don't control.
Dragan P.
Contractor · 4 open requests
Hand their open work to
Access ends immediately, and it is reversible. Their past replies and history stay with your agency.
Roll people on and off between projects
Scale a pod up for a launch and back down after. Adding someone takes minutes with the email they already have; removing them is one click that ends access immediately and is reversible, so the specialist you rebook every quarter is one click from returning. The production history stays attributed and stays with you.
Insights · Alpine Supply Co.
2h 14m
avg first response
23
requests / month
214
completed all time
activity, last 6 months
Your client sees these numbers in their own portal, all year long.
Prove your throughput at renewal
Partner agencies renew delivery contracts on evidence: volume handled, completion pace, response times, hours by period. Sideline keeps that record continuously per partner, so your quarterly business review is a report you open rather than a deck you rebuild.
White label
Lantern Studio
logo · everywhere your clients look
Accent color
Your domain
Clients sign into your studio, not a tool your studio bought.
White labelingCOMING SOON
Your own domain, logo, colors, and branded email notifications, so the delivery layer carries the brand rather than ours. For a white-label operation this is the difference between a tool you use and a tool nobody knows you use. In development now, and included in the $49 plan.
Where the honest limits are
Today a workspace carries one brand, so if every partner agency needs a visibly distinct, separately branded portal, that is one workspace per partner for now rather than one workspace serving many brands. Multi-brand workspaces are a known request and not yet built. Sideline also does not handle your subcontractor payments or partner invoicing, and it is not a staffing marketplace. What it does is run the production and the communication layer underneath the arrangement you already have.
Questions we hear from teams like yours
What does white-label delivery look like in Sideline?
Each partner agency is set up as a client in your workspace. Requests from that partner route automatically to the people who handle it, your team works the queue, and every outbound message carries the brand and presentation standard you configured rather than individual personal identities.
Can we serve several partner agencies from one workspace?
Yes. Unlimited clients are included, so each partner is a client with its own queue, its own assigned people, and its own reports. Per-person visibility keeps the teams walled off from each other. The one caveat is branding: a workspace carries one brand today, so partners needing visibly distinct portals means separate workspaces for now.
Do our people need company email addresses to work under a partner's brand?
No, and that is the main operational win. Everyone signs in with the email they already have. There is no Workspace seat to buy, no alias to mint per account, and nothing left provisioned when someone rolls off a project.
What stops a subcontractor from seeing our full partner list?
Per-person visibility limits each person to named partners or to assigned requests only, enforced on the server rather than by convention. Account Owners can preview any person's exact view before a project starts.
Can a producer see our other partner agencies?
Not unless you allow it. Beyond per-person request visibility, agency settings control whether Team Members can open the client list and the team roster at all, and the client list is hidden by default. In most workspace tools every invited person gets the full directory; here your partner relationships stay yours, which matters when subcontractors move between shops.
How do we hold turnaround SLAs across time zones?
Auto-assignment routes each partner's requests to the right pod the instant they arrive, and Smart Focus ranks every person's queue by urgency and how long things have been waiting, with the reason stated in plain English. Whoever comes online next opens Sideline to an ordered list instead of a triage problem.
What happens to partner material when someone leaves the project?
Deactivate them and access ends that instant, reversibly. With content-free notifications on, there is also no accumulated archive of partner content in their personal inbox, because none was ever sent there. Their contributions stay attributed in your workspace.
Can our partners see what our team is producing in real time?
Yes, if you want them to. A partner can be invited into the queue for their own account and watch status, threads, files, and logged hours as work happens, which for many delivery relationships replaces the weekly status call entirely.
Who decides what the end client is told about us?
Your partner agency does, in their own client agreements. Sideline is the production and communication layer for the arrangement you and your partner have already contracted; disclosure between an agency and its clients is their relationship and their decision, not something we manage or advise on.
How does the AI writing help a distributed team specifically?
Tone drift across a large delivery team is the failure mode that gets white-label work noticed. Agency-wide instructions set the standard once, Polish enforces it on every reply in one click, and Write for me composes complete updates from typed fragments. Both are opt-in and nothing ever sends without a person.
Do AI connectors respect the partner walls?
Strictly. A connection can only ever see what the person who authorized it can see, re-checked on every request, so a producer scoped to two partners cannot query a third through Claude or ChatGPT. Deactivate someone and their connection dies with their account.
Can we track hours per partner for billing?
Time tracking per request, per person, and per partner is built in, with reports by any period, and most delivery teams export those numbers into their existing invoicing. Retainer plans with hours tracked against caps are the next major build.
When does white labeling actually ship?
It is in development now, and it will be included in the $49 Studio plan rather than sold as a premium tier: custom domain, your logo and colors across the portal and every email, and "Powered by Sideline" removed. Founding Agency Pass holders get every plan we add, included.
What does this cost as we add partners and producers?
Studio is $49 per month flat with unlimited partners and requests and 5 team seats, then $9 per additional seat. Scaling from three partner agencies to fifteen changes nothing about the bill; only team size does.
How do we move an existing delivery operation over?
Free concierge migration: we import your partners and open work and configure intake, usually within 24 hours of the trial starting. Your producers keep working, and partners get a magic link to their own queue.
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